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What’s in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication
16 references·0 citing·30 second hop
What’s in a Place? The Contribution of Strategic Communication to Placemaking and Territorial Communication (2021)What’s in a Place? The Contribution of St…Storytelling about places: Tourism marketing in the digital age (2018)Storytelling about places: To…Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding (2015)Rethinking the place brand: t…From “necessary evil” to necessity: stakeholders' involvement in place branding (2012)From “necessary evil” to nece…The four Rs of place branding (2011)The four Rs of place brandingA destination-branding model: An empirical analysis based on stakeholders (2011)A destination-branding model:…Places: Identity, Image and Reputation (2009)Places: Identity, Image and R…Competitive identity: The new brand management for nations, cities and regions (2007)Competitive identity: The new…Competitive Identity (2007)Competitive IdentityCompetitive Identity: The New Brand Management for Nations, Cities and Regions (2006)Competitive Identity: The New…Place Branding: A Review of Trends and Conceptual Models (2005)Place Branding: A Review of T…Branding the nation: What is being branded? (2005)Branding the nation: What is …Relational network brands: Towards a conceptual model of place brands (2004)Relational network brands: To…Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsMarketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)Marketing Places: Attracting …Competing on the Eight Dimensions of Quality (1987)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Managing brand equity : capitalizing on the value of a brand name. (1991)Destination Branding: Insights and Practices from Destination Management Organizations (2005)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China (1998)The determinants and measurement of a country brand: the country brand strength index (2010)Two decades of research on nation branding: a review and future research agenda (2019)Managing Brand Equity (1991)Destination in a country image context (2008)My city – my brand: the different roles of residents in place branding (2013)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Beyond the logo: Brand management for cities (2007)City branding and the Olympic effect: A case study of Beijing (2009)Branding the nation: Towards a better understanding (2010)Affective Images of Tourism Destinations (1997)A model of destination image formation (1999)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Towards a service-dominant place marketing logic (2009)Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion (2017)Building Brand Community (2002)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)How to catch a city? The concept and measurement of place brands (2011)Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior (2014)The social construction of tourism online destination image: A comparative semiotic analysis of the visual representation of Seoul (2015)Cities and their brands: Lessons from corporate branding (2009)
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References

  • 1995Building Strong Brands4,432 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations1,556 cited
  • 2006Competitive Identity: The New Brand Management for Nations, Cities and Regions816 cited
  • 2007Competitive Identity752 cited
  • 2004Relational network brands: Towards a conceptual model of place brands712 cited
  • 2005Branding the nation: What is being branded?588 cited
  • 2007Competitive identity: The new brand management for nations, cities and regions528 cited
  • 2009Places: Identity, Image and Reputation515 cited
  • 2005Place Branding: A Review of Trends and Conceptual Models436 cited
  • 2015Rethinking the place brand: the interactive formation of place brands and the role of participatory place branding397 cited
  • 2012From “necessary evil” to necessity: stakeholders' involvement in place branding389 cited
  • 2018Storytelling about places: Tourism marketing in the digital age298 cited
  • 2011The four Rs of place branding297 cited

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  • 2011A destination-branding model: An empirical analysis based on stakeholders264 cited
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