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(Re)Gaining Our Voice: Future of Marketing in Australasia
16 references·1 citing·59 second hopsampled
(Re)Gaining Our Voice: Future of Marketing in Australasia (2021)(Re)Gaining Our Voice: Future of Marketin…The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World (2021)The Convergence of Sustainabi…The UK higher education senior management survey: a statactivist response to managerialist governance (2020)The UK higher education senio…Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence (2020)Marketing’s theoretical and c…How to define, identify, and measure societal value (2020)How to define, identify, and …Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity (2019)Customer orientation and firm…Actor Engagement in Networks: Defining the Conceptual Domain (2019)Actor Engagement in Networks:…The loss of the marketing department’s influence: is it really happening? And why worry? (2014)The loss of the marketing dep…Job stress, wellbeing, work-life balance and work-life conflict among Australian academics (2012)Job stress, wellbeing, work-l…Expanding our understanding of marketing in society (2011)Expanding our understanding o…Guest Editorial: Is Marketing Academia Losing Its Way? (2009)Guest Editorial: Is Marketing…A Life Beyond Work? Job Demands, Work-Life Balance, and Wellbeing in UK Academics (2008)A Life Beyond Work? Job Deman…Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community” (2006)Brand community of convenienc…A Dangerous Divergence: Marketing and Society (2005)A Dangerous Divergence: Marke…An Indigenous model of health promotion (2004)An Indigenous model of health…The Role of Marketing (1999)The Role of MarketingMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Household and retail panel data in retailing research: Time for a renaissance? 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(2020)How to convert green supply chain integration efforts into green innovation: A perspective of knowledge‐based view (2020)A New Product Growth for Model Consumer Durables (1969)Competitive advantage, creating and sustaining superior performance (1985)The Grounded Theory Approach to Consumer-brand Engagement: The Practitioner's Standpoint (2012)The innovator's solution: creating and sustaining successful growth (2014)A Theories-in-Use Approach to Building Marketing Theory (2019)Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation (2022)
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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 2006Brand community of convenience products: new forms of customer empowerment – the case “my Nutella The Community”853 cited
  • 1999The Role of Marketing831 cited
  • 2019Actor Engagement in Networks: Defining the Conceptual Domain347 cited
  • 2012Job stress, wellbeing, work-life balance and work-life conflict among Australian academics325 cited
  • 2008A Life Beyond Work? Job Demands, Work-Life Balance, and Wellbeing in UK Academics298 cited
  • 2014The loss of the marketing department’s influence: is it really happening? And why worry?252 cited
  • 2019Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity220 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?214 cited
  • 2004An Indigenous model of health promotion132 cited
  • 2020The UK higher education senior management survey: a statactivist response to managerialist governance130 cited
  • 2011Expanding our understanding of marketing in society121 cited
  • 2005A Dangerous Divergence: Marketing and Society87 cited
  • 2021The Convergence of Sustainability and Marketing: Transforming Marketing to Respond to a New World72 cited

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  • 2020Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence63 cited
  • 2020How to define, identify, and measure societal value46 cited
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    • 2024Household and retail panel data in retailing research: Time for a renaissance?11 cited