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Merchandising rules for shelf space allocation with horizontal and vertical positions
16 references·0 citing·51 second hop
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References

  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations926 cited
  • 2009Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase816 cited
  • 1994Shelf management and space elasticity661 cited
  • 2007Supply Chain Management and Advanced Planning634 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2005An exploratory look at supermarket shopping paths387 cited
  • 2006When Should a Retailer Create an Exciting Store Environment?350 cited
  • 2008The role of store environmental stimulation and social factors on impulse purchasing339 cited
  • 2004Virtual store layout: an experimental comparison in the context of grocery retail305 cited
  • 1988A Structural Equations Analysis of the Impact of Price Promotions on Store Performance274 cited
  • 2003Visual merchandising and the creation of discernible retail brands

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228 cited
  • 2005Supply Chain Management and Advanced Planning188 cited
  • 2012Spontaneous selection: The influence of product and retailing factors on consumer impulse purchases182 cited
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