Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effective Reach and Frequency: Does It Really Make Sense?

9 references·9 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1999The Shape of the Advertising Response Function294 cited
1979Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness114 cited
1979Advertising and the S-Curve: A New Approach79 cited
2000An Empirical Investigation of Advertising Wearin and Wearout76 cited
2015Advertising Media Planning69 cited
1991CPMs versus CPMIs: Implications for Media Planning61 cited
1991Television Exposure: Programs vs. Advertising57 cited
1970Media Factors: A Review Article46 cited
1982Are You Overadvertising?46 cited

Cited by

2001Addressing New Media with Conventional Media Planning34 cited
2021Principles of Integrated Marketing Communications20 cited
2020The evaluation of traditional communication channels and its impact on purchase decision19 cited
1995Media Models and Advertising Effects: Conceptualization and Theoretical Implications17 cited
2010Bridging the gap between time and space: Examining the impact of commercial length and frequency on advertising effectiveness16 cited
2024The power of machine learning methods to predict crowdfunding success: Accounting for complex relationships efficiently

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

14 cited

2010Minimum effective frequency for interactive television ads10 cited

2012Effective frequency estimates in local media planning practice9 cited

2002Teaching the Advertising Media-planning Course: Trying to Serve Two Masters7 cited