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Improving service brand personality with augmented reality marketing
16 references·16 citing·49 second hopsampled
Improving service brand personality with augmented reality marketing (2021)Improving service brand personality with …Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Technological disruptions in services: lessons from tourism and hospitality (2019)Technological disruptions in …Extended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Hedonic shopping motivations (2003)Hedonic shopping motivationsAn Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors (2002)An Attitudinal Model of Techn…Hedonic and utilitarian motivations for online retail shopping behavior (2001)Hedonic and utilitarian motiv…The Contributions of the Economics of Information to Twentieth Century Economics (2000)The Contributions of the Econ…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Validation of the five-factor model of personality across instruments and observers. (1987)Validation of the five-factor…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity (2025)When reality meets intelligen…Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory (2025)Unveiling virtual interactive…Unveiling the transformative power of augmented reality in retail: a systematic literature analysis (2025)Unveiling the transformative …Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator (2025)Customer loyalty through augm…Unleashing the Ethical and Legal Implications of E-Business Revolution (2024)Unleashing the Ethical and Le…Understanding consumer behavior in phygital environments: an interpretivist methodological framework (2024)Understanding consumer behavi…Technology-enabled engagement process of brand virtual-try-on services (2024)Technology-enabled engagement…Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality (2024)Retail value creation through…Nitty-gritties of customer experience in metaverse retailing (2024)Nitty-gritties of customer ex…In-store augmented reality experiences and its effect on consumer perceptions and behaviour (2024)In-store augmented reality ex…The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes (2023)The emperor’s new clothes: se…Reuse intention of augmented reality apps: recreational consciousness as moderator (2023)Reuse intention of augmented …Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory (2023)Personalization, value co-cre…How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue (2023)How technological and natural…Brand personality: Current insights and future research directions (2023)Brand personality: Current in…AR app-based brand engagement and outcomes: A moderated mediation approach (2023)AR app-based brand engagement…Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1987Validation of the five-factor model of personality across instruments and observers.6,405 cited
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  • 1997Dimensions of Brand Personality5,056 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1997Dimensions of Brand Personality4,046 cited
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  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2002An Attitudinal Model of Technology-Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors1,895 cited
  • 2013Extended Self in a Digital World: Table 1.1,691 cited
  • 2000

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The Contributions of the Economics of Information to Twentieth Century Economics
1,480 cited
  • 2019Technological disruptions in services: lessons from tourism and hospitality960 cited
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    • 2024Retail value creation through augmented reality: The role of task-technology fit, consumer knowledge, and personality33 cited
    • 2024In-store augmented reality experiences and its effect on consumer perceptions and behaviour33 cited
    • 2025Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory31 cited
    • 2023How technological and natural consumption experiences impact consumer well‐being: The role of consumer mindfulness and fatigue29 cited
    • 2024Understanding consumer behavior in phygital environments: an interpretivist methodological framework26 cited
    • 2023AR app-based brand engagement and outcomes: A moderated mediation approach25 cited
    • 2023Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory23 cited
    • 2025Unveiling the transformative power of augmented reality in retail: a systematic literature analysis21 cited
    • 2025Customer loyalty through augmented reality apps: quality attributes, market differences, and trust as a mediator19 cited
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    • 2024Unleashing the Ethical and Legal Implications of E-Business Revolution17 cited
    • 2025When reality meets intelligence: Integrating ARIx attributes with spatial immersion, self-brand connection, and aesthetic experience to influence retail brand equity15 cited
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