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Internal Branding - In search of a new paradigm: Guest editorial
16 references·1 citing·50 second hop
Internal Branding - In search of a new paradigm: Guest editorial (2021)Internal Branding - In search of a new pa…Here comes Generation Z: Millennials as managers (2021)Here comes Generation Z: Mill…The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)The impact of Covid-19 pandem…Employee adjustment and well-being in the era of COVID-19: Implications for human resource management (2020)Employee adjustment and well-…Are You Ready for Gen Z in the Workplace? (2019)Are You Ready for Gen Z in th…Management Innovation in a VUCA World: Challenges and Recommendations (2018)Management Innovation in a VU…The meanings of co‐creation (2013)The meanings of co‐creationInternal branding process: key mechanisms, outcomes and moderating factors (2011)Internal branding process: ke…Toward a theory of brand co-creation with implications for brand governance (2010)Toward a theory of brand co-c…Exploring the relationship between corporate, internal and employer branding (2010)Exploring the relationship be…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Brand-Specific Leadership: Turning Employees into Brand Champions (2009)Brand-Specific Leadership: Tu…Towards an identity-based brand equity model (2008)Towards an identity-based bra…Key determinants of internal brand management success: An exploratory empirical analysis (2008)Key determinants of internal …Adopting a service logic for marketing (2006)Adopting a service logic for …Building brand commitment: A behavioural approach to internal brand management (2005)Building brand commitment: A …The scope of internal marketing: Defining the boundary between marketing and human resource management (1993)The scope of internal marketi…Teaching loss of brand control to engineering entrepreneurship students through analogical mapping (2023)Teaching loss of brand contro…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Evolving to a New Dominant Logic for Marketing (2003)Open Innovation: The New Imperative for Creating and Profiting from Technology (2003)Institutional logics matter when coordinating resource integration (2014)Brand value co-creation in a digitalized world: An integrative framework and research implications (2015)Value co-creation: Concept and contexts of application and study (2015)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Managing the co-creation of value (2007)Service logic revisited: who creates value? 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References

  • 2020The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy1,628 cited
  • 2020Employee adjustment and well-being in the era of COVID-19: Implications for human resource management1,266 cited
  • 2009The evolving brand logic: a service-dominant logic perspective902 cited
  • 2006Adopting a service logic for marketing897 cited
  • 2005Building brand commitment: A behavioural approach to internal brand management660 cited
  • 2019Are You Ready for Gen Z in the Workplace?613 cited
  • 2010Toward a theory of brand co-creation with implications for brand governance603 cited
  • 2009Brand-Specific Leadership: Turning Employees into Brand Champions545 cited
  • 2013The meanings of co‐creation498 cited
  • 2018Management Innovation in a VUCA World: Challenges and Recommendations447 cited
  • 2010Exploring the relationship between corporate, internal and employer branding428 cited
  • 1993The scope of internal marketing: Defining the boundary between marketing and human resource management400 cited
  • 2021Here comes Generation Z: Millennials as managers386 cited
  • 2011Internal branding process: key mechanisms, outcomes and moderating factors356 cited
  • 2008Key determinants of internal brand management success: An exploratory empirical analysis

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351 cited
  • 2008Towards an identity-based brand equity model323 cited
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    • 2023Teaching loss of brand control to engineering entrepreneurship students through analogical mapping4 cited