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The cognitive psychological process of brand consumption journey: The perspective of neuromarketing
16 references·1 citing·51 second hop
The cognitive psychological process of brand consumption journey: The perspective of neuromarketing (2021)The cognitive psychological process of br…Customer experience management: toward implementing an evolving marketing concept (2015)Customer experience managemen…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Predicting Advertising succes…Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success (2014)Brain Responses to Movie Trai…Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands (2012)Self‐congruity, brand attitud…Branding the brain: A critical review and outlook (2012)Branding the brain: A critica…The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being (2011)The Silver Lining of Material…Relative visual saliency differences induce sizable bias in consumer choice (2011)Relative visual saliency diff…Visual fixations and the computation and comparison of value in simple choice (2010)Visual fixations and the comp…Neural correlates of admiration and compassion (2009)Neural correlates of admirati…Luxury brand marketing – The experience is everything! (2009)Luxury brand marketing – The …Nonconscious Goals and Consumer Choice (2008)Nonconscious Goals and Consum…The Compassionate Brain: Humans Detect Intensity of Pain from Another's Face (2006)The Compassionate Brain: Huma…A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)A Functional Magnetic Resonan…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Brand personality: How to make the metaphor fit? (2001)Brand personality: How to mak…The influence of disclosing product lifecycle carbon footprint information on consumer purchase intentions based on the APE model perspective: An ERP and questionnaire study (2024)The influence of disclosing p…Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Customer engagement in service (2017)The Discovery of Grounded Theory (2017)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Customer experience: fundamental premises and implications for research (2020)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumer Neuroscience: Applications, Challenges, and Possible Solutions (2015)Neuromarketing: Ethical Implications of its Use and Potential Misuse (2016)Empathy and Moral Development: Implications for Caring and Justice (2001)Does Rejection Hurt? An fMRI Study of Social Exclusion (2003)Empathy for Pain Involves the Affective but not Sensory Components of Pain (2004)Why Envy Outperforms Admiration (2011)The iPhone Effect (2014)Control-Value Theory: From Achievement Emotion to a General Theory of Human Emotions (2024)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). 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(1993)Multialternative drift-diffusion model predicts the relationship between visual fixations and choice in value-based decisions (2011)Search Dynamics in Consumer Choice under Time Pressure: An Eye-Tracking Study (2011)Attention and choice: A review on eye movements in decision making (2013)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)
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References

  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 2010Visual fixations and the computation and comparison of value in simple choice1,406 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2015Customer experience management: toward implementing an evolving marketing concept1,039 cited
  • 2012Branding the brain: A critical review and outlook593 cited
  • 2009Luxury brand marketing – The experience is everything!568 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2009Neural correlates of admiration and compassion459 cited
  • 2006The Compassionate Brain: Humans Detect Intensity of Pain from Another's Face441 cited
  • 2012Self‐congruity, brand attitude, and brand loyalty: a study on luxury brands433 cited
  • 2001Brand personality: How to make the metaphor fit?406 cited
  • 2011Relative visual saliency differences induce sizable bias in consumer choice395 cited
  • 2008Nonconscious Goals and Consumer Choice329 cited
  • 2011The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being306 cited

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2014
Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
305 cited
  • 2006A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments303 cited
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    • 2024The influence of disclosing product lifecycle carbon footprint information on consumer purchase intentions based on the APE model perspective: An ERP and questionnaire study10 cited