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Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms
16 references·2 citing·40 second hop
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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2017Economic and Political Weekly8,972 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis1,823 cited

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2002
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
1,046 cited
  • 2001An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation1,008 cited
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    • 2021Does CSR disclosure enhance corporate brand performance in emerging economy? Evidence from India33 cited
    • 2022How do CSR and perceived ethics enhance corporate reputation and product innovativeness?28 cited