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Identitätsorientierte Markenführung bei Dienstleistungen
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Identitätsorientierte Markenführung bei Dienstleistungen (2002)Identitätsorientierte Markenführung bei D…Handbuch Dienstleistungsmanagement (2016)Handbuch Dienstleistungsmanag…Total Relationship Marketing (2011)Total Relationship MarketingPsychologie der Persönlichkeit (2007)Psychologie der PersönlichkeitHow e‐commerce is transforming and internationalizing service industries (2000)How e‐commerce is transformin…Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm (1999)Total relationship marketing …The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value (1999)The Service Profit Chain: How…International services marketing: review of research, 1980‐1998 (1999)International services market…Role theory, role management and service performance (1998)Role theory, role management …Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf (1998)Marketing : Grundlagen markto…Handbuch Dienstleistungsmanagement (1998)Handbuch Dienstleistungsmanag…Organizational culture and leadership (1993)Organizational culture and le…UNTANGLING THE RELATIONSHIPS BETWEEN DISPLAYED EMOTIONS AND ORGANIZATIONAL SALES: THE CASE OF CONVENIENCE STORES. (1988)UNTANGLING THE RELATIONSHIPS …Service Management: Strategy and Leadership in Service Businesses. (1985)Service Management: Strategy …Self-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Conceiving the self (1979)Conceiving the selfSubstitutes for leadership: Their meaning and measurement (1978)Substitutes for leadership: T…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Social Learning Theory. (1978)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Antecedents of workplace emotional labor dimensions and moderators of their effects on physical symptoms (2000)Understanding the emotional labor process: a control theory perspective (2003)Customer Reactions to Emotional Labor: the Roles of Employee Acting Strategies and Customer Detection Accuracy (2009)Role Conflict and Ambiguity in Complex Organizations (1970)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)Motivation through the design of work: test of a theory (1976)Personality and leadership: A qualitative and quantitative review. (2002)Toward a theory of spiritual leadership (2003)Leadership: Current Theories, Research, and Future Directions (2008)Corporate Financial Structure and Managerial Incentives (1982)DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS (1994)Customer loyalty in the hotel industry: the role of customer satisfaction and image (2000)Beyond Engagement and Participation: User and Community Coproduction of Public Services (2007)A Theory of Social Comparison Processes (1954)The Presentation of Self in Everyday Life. (1956)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Business Relationships and Networks: (1999)Trust and commitment influences on customer retention: insights from business-to-business services (2003)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Self-discrepancy: A theory relating self and affect. (1987)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Handbook of Positive Psychology (2001)MANAGING CUSTOMER SERVICES: HUMAN RESOURCE PRACTICES, QUIT RATES, AND SALES GROWTH. (2002)Workplace spirituality and employee work attitudes (2003)The Management of Organizational Justice (2007)Soziale Kompetenz - Definition, Strukturen und Prozesse (2002)Involuntary job loss and changes in personality traits (2017)On the ability of virtual agents to decrease cognitive load: an experimental study (2020)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Kundenbindungsmanagement – Eine Einführung in die theoretischen und praktischen Problemstellungen (1998)Entwicklung hybrider Produkte — Gestaltung materieller und immaterieller Leistungsbündel (2005)How to design and offer services successfully (2010)
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References

  • 1993Organizational culture and leadership16,462 cited
  • 1979Conceiving the self5,872 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1978Substitutes for leadership: Their meaning and measurement1,746 cited
  • 1999The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction and Value1,171 cited
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  • 2011Total Relationship Marketing728 cited
  • 1988UNTANGLING THE RELATIONSHIPS BETWEEN DISPLAYED EMOTIONS AND ORGANIZATIONAL SALES: THE CASE OF CONVENIENCE STORES.605 cited
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  • 1998Marketing : Grundlagen marktorientierter Unternehmensführung : Konzepte - Instrumente - Praxisbeispiele ; mit neuer Fallstudie VW Golf210 cited
  • 2016Handbuch Dienstleistungsmanagement170 cited
  • 1999Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm137 cited
  • 1998Role theory, role management and service performance

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126 cited
  • 2000How e‐commerce is transforming and internationalizing service industries118 cited
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