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Strategic Customer Management: Integrating Relationship Marketing and CRM
16 references·4 citing·43 second hop
Strategic Customer Management: Integrating Relationship Marketing and CRM (2013)Strategic Customer Management: Integratin…Strategic management a stakeholder approach (2010)Strategic management a stakeh…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The balanced scorecard: Translating strategy into action (1997)The balanced scorecard: Trans…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Measuring Service Quality: A Reexamination and Extension (1992)Measuring Service Quality: A …A three-component conceptualization of organizational commitment (1991)A three-component conceptuali…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…A Model of Distributor Firm and Manufacturer Firm Working Partnerships (1990)A Model of Distributor Firm a…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Marketing Research (1970)Marketing ResearchEffect of Service Quality and Rates on Satisfaction and Loyalty of Customer Behavior at Fitness (2019)Effect of Service Quality and…Zrównoważone społeczeństwo informacyjne (2017)Zrównoważone społeczeństwo in…The Impact of Perceived Service Quality on Customer Loyalty in Sports Clubs (2016)The Impact of Perceived Servi…Seleção de um banco principal por prefeitos municipais : a influência de valores individuais e benefícios esperados (2016)Seleção de um banco principal…Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 2010Strategic management a stakeholder approach24,023 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1991A three-component conceptualization of organizational commitment11,041 cited
  • 1992Measuring Service Quality: A Reexamination and Extension10,646 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1997The balanced scorecard: Translating strategy into action8,199 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective

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4,760 cited
  • 1970Marketing Research3,552 cited
  • Cited by

    • 2016The Impact of Perceived Service Quality on Customer Loyalty in Sports Clubs24 cited
    • 2019Effect of Service Quality and Rates on Satisfaction and Loyalty of Customer Behavior at Fitness21 cited
    • 2017Zrównoważone społeczeństwo informacyjne1 cited
    • 2016Seleção de um banco principal por prefeitos municipais : a influência de valores individuais e benefícios esperados0 cited