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Cited by

• 2011Towards a theory of marketing systems185 cited
• 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
• 1998Forces Impinging on Long-Term Business-to-Business Relationships in the United States: An Historical Perspective105 cited
• 1995A model of internal marketing for building and sustaining a competitive service advantage67 cited
• 2015The Evolution of Retailing50 cited
• 2002Commercial Amphoras: The Earliest Consumer Packages?50 cited
• 1999Anatomy of Exchange47 cited
• 1997Relationship marketing: the wheel reinvented?41 cited
• 2017Social marketing and systems science: past, present and future38 cited
• 2015Understanding the History of Marketing Education to Improve Classroom Instruction35 cited
• 2012Extension in the Subjectifying Power of Marketing Ideology in Organizations33 cited
• 2004Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–198527 cited
• 1998High minds and low deeds: on being blind to creativity in strategic marketing26 cited
• 2005Relationship Marketing Management23 cited