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Advertising and Communication Management
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Advertising and Communication Management (1981)Advertising and Communication ManagementThe Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)The Effects of Positive and N…Outdoor advertising for business markets (2005)Outdoor advertising for busin…Effect of product usage, satisfaction and involvement on brand switching behaviour (2004)Effect of product usage, sati…Understanding the younger Singaporean consumers’ views of western and eastern brands (2002)Understanding the younger Sin…The Influence of Brand Associations on Brand Preference and Purchase Intention (2002)The Influence of Brand Associ…Developing Advertising and Promotion Strategies for Higher Education (1997)Developing Advertising and Pr…Message strategy by product-class type: A matching model (1996)Message strategy by product-c…Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness (1993)Persuasion Processes Associat…Advertising and publicity: An information processing perspective (1993)Advertising and publicity: An…On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads (1992)On the Development and Streng…Differences between American and British Television Advertising: Explanations and Implications (1992)Differences between American …Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market (1989)Perceptual Position and Compe…Conceptualisation et mesure de l'implication (1989)Conceptualisation et mesure d…Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives (1986)Horizontal Cooperative Sales …THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE (1985)THE EFFECTIVENESS OF ADVOCACY…An Attitude-Behavior Framework for Distribution Channel Management (1985)An Attitude-Behavior Framewor…The Cognitive Structure of Emotions (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Predictors of fashion clothing involvement among Indian youth (2010)Influence of Service Quality, University Image, and Student Satisfaction toward WOM Intention: A Case Study on Universitas Pelita Harapan Surabaya (2012)Chinese young consumers’ brand loyalty toward sportswear products: a perspective of self-congruity (2015)Asymmetric effects of brand origin confusion (2008)Cognitive dissonance (2009)The Impact of Consumer Ethnocentrism, Product Involvement, and Product Knowledge on Country of Origin Effects: An Empirical Analysis on Turkish Consumers’ Product Evaluation (2014)Advances in Consumer Research (2025)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The House of Quality (1988)Stability in Competition (1990)An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model (1992)Competitive Positioning in Markets with Nonuniform Preferences (1994)Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Communicating in Print: A Comparison of Consumer Responses to Different Promotional Formats (1998)Customer Magazines: Effects of Commerciality on Readers' Reactions (2010)Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load (2022)Information and Consumer Behavior (1970)A Service Quality Model and its Marketing Implications (1984)An Empirical Analysis of the Strategic Use of Corporate Social Responsibility (2006)From valence to emotions: Exploring the distribution of emotions in online product reviews (2015)Short video marketing and travel intentions: The interplay between visual perspective, visual content, and narration appeal (2023)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Customer Brand Loyalty (2010)Impact of service failure severity and agreeableness on consumer switchover intention (2016)Antecedents of switching intention in the mobile telecommunications industry (2018)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)COMPOUNDING CONSUMER INTEREST: Effects of Advertising Campaign Publicity on the Ability to Recall Subsequent Advertisements (2003)Sequence Matters: A More Effective Way to Use Advertising and Publicity (2005)It’s All in the Name: Source Cue Ambiguity and the Persuasive Appeal of Campaign Ads (2011)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Econometric Analysis of Cross Section and Panel Data (2001)Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2017)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation (2019)Distribution Channels as Political Economies: A Framework for Comparative Analysis (1980)Advances in Consumer Research (1983)The Co‐Diffusion of Complementary Innovations: Supermarket Scanners and UPC Symbols (1993)Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design (2011)Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction of Cobranded Products (2013)A Theory of Psychological Reactance (1968)The Theory of Buyer Behavior (1971)Export stimuli: Export intention compared with export activity (1997)Strategic Collaborative Communication by Key Account Representatives (2002)Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance (2005)
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  • 2013The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?505 cited
  • 1996Message strategy by product-class type: A matching model113 cited
  • 1985An Attitude-Behavior Framework for Distribution Channel Management104 cited
  • 2002The Influence of Brand Associations on Brand Preference and Purchase Intention92 cited
  • 1986Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives92 cited
  • 2002Understanding the younger Singaporean consumers’ views of western and eastern brands89 cited
  • 2004Effect of product usage, satisfaction and involvement on brand switching behaviour89 cited
  • 1989Perceptual Position and Competitive Brand Strategy in a Two-Dimensional, Two-Brand Market83 cited
  • 1993Advertising and publicity: An information processing perspective73 cited
  • 1985THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE72 cited
  • 1992Differences between American and British Television Advertising: Explanations and Implications64 cited
  • 1989Conceptualisation et mesure de l'implication63 cited
  • 1992On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads60 cited
  • 2005

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Outdoor advertising for business markets
60 cited
  • 1993Persuasion Processes Associated with Direct Comparative and Noncomparative Advertising and Implications for Advertising Effectiveness47 cited
  • 1997Developing Advertising and Promotion Strategies for Higher Education44 cited