References

• 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
• 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
• 1999Ongoing Crisis Communication: Planning, Managing, and Responding2,452 cited
• 1954Communication and Persuasion: Psychological Studies of Opinion Change.2,039 cited
• 2004Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis1,512 cited
• 1997Image repair discourse and crisis communication1,401 cited
• 2002Helping Crisis Managers Protect Reputational Assets1,148 cited
• 2000Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations982 cited
• 2006Best Practices in Crisis Communication: An Expert Panel Process922 cited
• 2011Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media785 cited
• 1993Media Appropriateness.726 cited
• 2006Effective Crisis Communication: Moving From Crisis to Opportunity677 cited