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A solution to the problem of brand definition
16 references·0 citing·50 second hop
A solution to the problem of brand definition (2021)A solution to the problem of brand defini…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Religiosity in the Abandoned Apple Newton Brand Community (2005)Religiosity in the Abandoned …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)A Critical Review of Construc…On the nature and direction of relationships between constructs and measures. (2000)On the nature and direction o…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Brands and brand equity: definition and management (2000)Brands and brand equity: defi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityIn Search of Brand Image: a Foundation Analysis (1990)In Search of Brand Image: a F…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Concept Misformation in Comparative Politics (1970)Concept Misformation in Compa…Minnesota studies in the philosophy of science (1956)Models of Man. 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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research5,847 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1970Concept Misformation in Comparative Politics3,315 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2000On the nature and direction of relationships between constructs and measures.1,746 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 1992The Value of Brand Equity807 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited

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  • 2000Brands and brand equity: definition and management725 cited
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