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Entrepreneurial Marketing in Jordanian SMEs: Initiatives and Challenges

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References

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2010The entrepreneur–environment nexus: Uncertainty, innovation, and allocation823 cited

2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives771 cited

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2024Entrepreneurial marketing and business performance in SMEs: the mediating role of competitive aggressiveness11 cited
2025Mediating role of social media adoption between the impact of entrepreneurial orientation and perceived benefits of social media on performance of Jordanian entrepreneurial firms8 cited