SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Branding, Marketing, and Design
16 references·1 citing·30 second hop
Branding, Marketing, and Design (2017)Branding, Marketing, and DesignBrand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)Heart and Mind in Conflict: t…Experiential Marketing (1999)Experiential MarketingWelcome to the experience economy. (1998)Welcome to the experience eco…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Influence of Store Environment on Quality Inferences and Store Image (1994)The Influence of Store Enviro…Store atmosphere and purchasing behavior (1994)Store atmosphere and purchasi…Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Servicescapes: The Impact of …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Atmospherics as a Marketing Tool (1974)Atmospherics as a Marketing T…Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study (2025)Augmented Reality in the Reta…Breaking Free from Product Marketing (1977)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)The Commitment-Trust Theory of Relationship Marketing (1994)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Theory of Social Comparison Processes (1954)Telling more than we can know: Verbal reports on mental processes. (1977)Feeling and thinking: Preferences need no inferences. (1980)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)Scepticism and uncertainty about climate change: Dimensions, determinants and change over time (2011)This Just In: Fake News Packs A Lot In Title, Uses Simpler, Repetitive Content in Text Body, More Similar To Satire Than Real News (2017)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Communication and Control Processes in the Delivery of Service Quality (1988)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Why we buy what we buy: A theory of consumption values (1991)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 1998Welcome to the experience economy.3,099 cited
  • 1999Experiential Marketing2,989 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1999Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making2,044 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 1994Store atmosphere and purchasing behavior

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,649 cited
  • 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
  • Cited by

    • 2025Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study9 cited