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Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges
16 references·0 citing·44 second hop
Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges (2022)Assembling the Start-up Brand: A Process …Strategic Communication: Defining the Field and its Contribution to Research and Practice (2018)Strategic Communication: Defi…Communication Theory: An Underrated Pillar on Which Strategic Communication Rests (2018)Communication Theory: An Unde…The Routledge Handbook of Strategic Communication (2014)The Routledge Handbook of Str…Why the Lean Start-Up Changes Everything (2013)Why the Lean Start-Up Changes…The new strategic brand management : advanced insights and strategic thinking (2012)The new strategic brand manag…Strategy-as-Practice: Taking Social Practices Seriously (2012)Strategy-as-Practice: Taking …Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact (2012)Qualitative Research Methods:…An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation (2012)An online discursive inquiry …Brand Management in Small to Medium-Sized Enterprises* (2008)Brand Management in Small to …Defining Strategic Communication (2007)Defining Strategic Communicat…Internal brand building and structuration: the role of leadership (2006)Internal brand building and s…An Examination of Differences Between Organizational Legitimacy and Organizational Reputation* (2005)An Examination of Differences…WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Research in Organizational Behavior. (1986)Research in Organizational Be…Interpretive themes in relational communication (1984)Interpretive themes in relati…The Uniqueness Paradox in Organizational Stories (1983)The Uniqueness Paradox in Org…The Presentation of Self in Everyday Life. 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References

  • 1986Research in Organizational Behavior.10,897 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
  • 2012Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact3,633 cited
  • 2013Why the Lean Start-Up Changes Everything1,487 cited
  • 2005An Examination of Differences Between Organizational Legitimacy and Organizational Reputation*1,305 cited
  • 1984Interpretive themes in relational communication1,297 cited
  • 2007Defining Strategic Communication1,279 cited
  • 1983The Uniqueness Paradox in Organizational Stories745 cited
  • 2012Strategy-as-Practice: Taking Social Practices Seriously712 cited
  • 2012The new strategic brand management : advanced insights and strategic thinking595 cited
  • 2018Strategic Communication: Defining the Field and its Contribution to Research and Practice483 cited
  • 2014The Routledge Handbook of Strategic Communication423 cited
  • 2018Communication Theory: An Underrated Pillar on Which Strategic Communication Rests312 cited
  • 2006Internal brand building and structuration: the role of leadership300 cited
  • 2008Brand Management in Small to Medium-Sized Enterprises*275 cited

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  • 2012An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation265 cited
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