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A global research trends of neuromarketing: 2015-2020
16 references·10 citing·49 second hop
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References

  • 2015Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement26,189 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2019A bibliometric analysis of board diversity: Current status, development, and future research directions622 cited
  • 2018Tourism and its economic impact: A literature review using bibliometric tools575 cited
  • 2014Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling553 cited
  • 2020Eight tips and questions for your bibliographic study in business and management research272 cited
  • 2016Neuromarketing: Ethical Implications of its Use and Potential Misuse260 cited
  • 2014Mapping the intellectual structure of scientometrics: a co-word analysis of the journal Scientometrics (2005–2010)230 cited
  • 2019Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends220 cited
  • 2019Capital structure of SMEs: a systematic literature review and bibliometric analysis215 cited
  • 2018Consumer neuroscience for marketing researchers204 cited
  • 2021Neuromarketing research in the last five years: a bibliometric analysis142 cited
  • 2017Consumer Neuroscience-Based Metrics Predict Recall, Liking and Viewing Rates in Online Advertising130 cited

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2018
Frontal Brain Asymmetry and Willingness to Pay
126 cited
  • 2018Three new bibliometric indicators/approaches derived from keyword analysis117 cited
  • 2016Neuroscience-Inspired Design: From Academic Neuromarketing to Commercially Relevant Research101 cited
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    • 2022SCIENTOMETRIC ANALYSIS OF SCIENTIFIC LITERATURE ON NEUROMARKETING TOOLS IN ADVERTISING62 cited
    • 2023A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing38 cited
    • 2024Revolutionizing consumer insights: the impact of fMRI in neuromarketing research35 cited
    • 2023What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline30 cited
    • 2024Tools in Marketing Research: Exploring Emotional Responses to Stimuli18 cited
    • 2024Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective17 cited
    • 2024Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior17 cited
    • 2023A BIBLIOMETRIC ANALYSIS OF HUMAN HORMONES IN CONSUMER NEUROSCIENCE AND HUMAN BEHAVIOR RESEARCH: TRENDS AND INSIGHTS WITH IMPLICATIONS FOR MARKETING10 cited