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Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands
16 references·0 citing·48 second hop
Evaluating the influence of university ranking on the credibility and perceived differentiation of university brands (2022)Evaluating the influence of university ra…Control by numbers: new managerialism and ranking in higher education (2014)Control by numbers: new manag…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Getting on the Front Page: Organizational Reputation, Status Signals, and the Impact of U.S. News and World Report on Student Decisions (2009)Getting on the Front Page: Or…Education as Service: The Understanding of University Experience Through the Service Logic (2009)Education as Service: The Und…Learning to Live with League Tables and Ranking: The Experience of Institutional Leaders (2008)Learning to Live with League …A new higher education marketing mix: the 7Ps for MBA marketing (2008)A new higher education market…The Impact of League Tables and Ranking Systems on Higher Education Decision Making (2007)The Impact of League Tables a…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The configuration of the university image and its relationship with the satisfaction of students (2002)The configuration of the univ…Higher education institution image: acorrespondence analysis approach (2001)Higher education institution …Competitive positioning and the resource-based view of the firm (1998)Competitive positioning and t…Consumer Knowledge Assessment (1994)Consumer Knowledge AssessmentConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Persuasive Effect of Source Credibility: Tests of Cognitive Response (1978)The Persuasive Effect of Sour…The Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Marketing Research: An Applied Approach (2000)Specific remedy for specific problem: measuring service quality in South African higher education (2009)Utilizing the brand ecosystem framework in designing branding strategies for higher education (2011)University brand equity: an empirical investigation of its dimensions (2014)Society and the Adolescent Self-Image (1965)Judgment under Uncertainty: Heuristics and Biases (1975)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1968Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change1,001 cited
  • 1994Consumer Knowledge Assessment801 cited
  • 1978The Persuasive Effect of Source Credibility: Tests of Cognitive Response522 cited
  • 2002The configuration of the university image and its relationship with the satisfaction of students494 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • 2007The Impact of League Tables and Ranking Systems on Higher Education Decision Making361 cited
  • 2008A new higher education marketing mix: the 7Ps for MBA marketing348 cited
  • 2001Higher education institution image: acorrespondence analysis approach337 cited
  • 2008Learning to Live with League Tables and Ranking: The Experience of Institutional Leaders329 cited
  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 2009Education as Service: The Understanding of University Experience Through the Service Logic303 cited
  • 2014Control by numbers: new managerialism and ranking in higher education

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291 cited
  • 2009Getting on the Front Page: Organizational Reputation, Status Signals, and the Impact of U.S. News and World Report on Student Decisions291 cited
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