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I’ve heard that brand before: the role of music recognition on consumer choice
16 references·4 citing·47 second hop
I’ve heard that brand before: the role of music recognition on consumer choice (2022)I’ve heard that brand before: the role of…Advances in Consumer Research (2025)Advances in Consumer ResearchHomo Heuristicus: Why Biased Minds Make Better Inferences (2009)Homo Heuristicus: Why Biased …The Social and Applied Psychology of Music (2008)The Social and Applied Psycho…The priority heuristic: Making choices without trade-offs. (2006)The priority heuristic: Makin…Models of ecological rationality: The recognition heuristic. (2002)Models of ecological rational…The Effect of Background Music on Ad Processing: A Contingency Explanation (1993)The Effect of Background Musi…The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …Music, Mood, and Marketing (1990)Music, Mood, and MarketingEffects of Brand Awareness on Choice for a Common, Repeat-Purchase Product (1990)Effects of Brand Awareness on…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Influence of Beer Brand Identification on Taste Perception (1964)Influence of Beer Brand Ident…Understanding how the presence of music in advertisements influences consumer behaviour (2024)Understanding how the presenc…Rise of the microsong: the platformification of music on TikTok as an artform (2024)Rise of the microsong: the pl…Music to the ears: the role of sonic branding in advertising (2023)Music to the ears: the role o…Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness? 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this work references cited by second hop

References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1989Exposure and affect: Overview and meta-analysis of research, 1968-1987.1,970 cited
  • 2009Homo Heuristicus: Why Biased Minds Make Better Inferences1,799 cited
  • 2002Models of ecological rationality: The recognition heuristic.1,352 cited
  • 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1990Music, Mood, and Marketing746 cited
  • 2006The priority heuristic: Making choices without trade-offs.745 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions572 cited
  • 2008The Social and Applied Psychology of Music501 cited
  • 1964Influence of Beer Brand Identification on Taste Perception497 cited
  • 1991The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads474 cited

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  • 1993The Effect of Background Music on Ad Processing: A Contingency Explanation305 cited
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    • 2023Music to the ears: the role of sonic branding in advertising14 cited
    • 2024Understanding how the presence of music in advertisements influences consumer behaviour14 cited
    • 2022Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?11 cited
    • 2024Rise of the microsong: the platformification of music on TikTok as an artform3 cited