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Moderne Markenführung
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Moderne Markenführung (2005)Moderne MarkenführungEntscheidungsfreiheit versus Neuromarketing (2010)Entscheidungsfreiheit versus …Markenprofilierung und Markentransfer (2007)Markenprofilierung und Marken…Konzept zur Gestaltung und zum Controlling existierender Leistungen (2007)Konzept zur Gestaltung und zu…Building Strong Brands (1995)The balanced scorecard: Translating strategy into action (1997)The Balanced Scorecard (1998)Prozessmodell des integrierten Innovations- und Produktmanagements (2009)Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance (1982)Evidence for a neural correlate of a framing effect: Bias-specific activity in the ventromedial prefrontal cortex during credibility judgments (2005)A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (2006)Marketing Research (1970)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Ursachen und Wirkungen von Markenerosion (2005)
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  • 2007Markenprofilierung und Markentransfer14 cited
  • 2007Konzept zur Gestaltung und zum Controlling existierender Leistungen11 cited
  • 2010Entscheidungsfreiheit versus Neuromarketing4 cited

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