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Comment (1988)CommentKnowledge Development in Marketing: The MSI Experience (1988)Knowledge Development in Mark…Marketing's Strategic Influence in Australian Firms: A Review and Survey (2010)Marketing's Strategic Influen…Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review (1998)Scientific Method, Marketing …The four faces of commodification in the development of marketing knowledge (1995)The four faces of commodifica…Reflections on Jazz and Teaching: Benny and Gene, Woody and We (1994)Reflections on Jazz and Teach…Estimating Nonresponse Bias in Mail Surveys (1977)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)External Control of Organizations: Resource Dependence Perspective (2011)The Structure of Scientific Revolutions (1963)Aesthetics, Ideologies and the Limits of the Marketing Concept (1983)Metaphors We Live By (2003)Five Phases in a Personal Journey through the Troubled Waters of Academic Values in a World of Business: Where's the Beef? (2007)A cinemusicaliterary analysis of the American dream as represented by biographical jazz comedepictions in the golden age of Hollywood biopics: Blow, Horatio, Blow; O, Jakie, O; Go,Tommy, Go; No, Artie, No (2009)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Consumer Research: Introspective Essays on the Study of Consumption (1995)Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs (2008)Heterodox economics and the future of academic publishing (2008)Advances in Consumer Research (2025)The Structure of Scientific Revolutions (1963)On the Evaluation of Structural Equation Models (1988)Book Review: On Books and Scholarship: Reflections of a Marketing Academic (2002)How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development (2002)Wroe Alderson a Life (2006)
this work references cited by second hop

References

  • 1988Knowledge Development in Marketing: The MSI Experience18 cited

Cited by

  • 1995The four faces of commodification in the development of marketing knowledge32 cited
  • 1998Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review31 cited
  • 1994Reflections on Jazz and Teaching: Benny and Gene, Woody and We12 cited
  • 2010Marketing's Strategic Influence in Australian Firms: A Review and Survey7 cited

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