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Source Credibility, Perceived Quality, and Attitude Towards Brand as Predictor on Purchase Intention of Local Beauty Products
13 references·0 citing·47 second hop
Source Credibility, Perceived Quality, and Attitude Towards Brand as Predictor on Purchase Intention of Local Beauty Products (2022)Source Credibility, Perceived Quality, an…The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry (2021)The Effect of Brand Awareness…Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention (2021)Should I suggest this YouTube…Pengaruh Brand Image, Perceived Quality, dan eWOM terhadap Purchase Intention Mobil di Jakarta (2021)Pengaruh Brand Image, Perceiv…Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions (2020)Does Brand Awareness Influenc…The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility (2019)The impact of endorser and br…Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Social eWOM: does it affect t…Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka (2015)Impact of Brand Equity toward…Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company (2014)Analysing the Effect of Socia…The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)The impact of electronic word…The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude (2011)The influences of electronic …The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands (2010)The Effect of Store Image and…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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(2003)“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions (2022)Social media influencers as human brands: an interactive marketing perspective (2022)Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products (2023)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 2012The impact of electronic word-of-mouth communication: A literature analysis and integrative model1,711 cited
  • 2010The Effect of Store Image and Service Quality on Brand Image and Purchase Intention for Private Label Brands697 cited
  • 2017Social eWOM: does it affect the brand attitude and purchase intention of brands?510 cited
  • 2011The influences of electronic word‐of‐mouth message appeal and message source credibility on brand attitude452 cited
  • 2021Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention224 cited
  • 2014Analysing the Effect of Social Media on Brand Attitude and Purchase Intention: The Case of Iran Khodro Company164 cited
  • 2019The impact of endorser and brand credibility on consumers’ purchase intention: the mediating effect of attitude towards brand and brand credibility127 cited
  • 2020Does Brand Awareness Influences Purchase Intention? The Mediation Role of Brand Equity Dimensions75 cited
  • 2015Impact of Brand Equity towards Purchasing Desition: A Situation on Mobile Telecommunication Services of Sri Lanka31 cited
  • 2021The Effect of Brand Awareness, Social Media Marketing, Perceived Quality, Hedonic Motivation, and Sales Promotion Towards Consumers Intention to Purchase in Fashion Industry29 cited
  • 2021

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Pengaruh Brand Image, Perceived Quality, dan eWOM terhadap Purchase Intention Mobil di Jakarta
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