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Between fear of and desire for the digitalization of retailing: An initial conceptualization to understand the ambivalent reactions of shoppers
16 references·0 citing·41 second hop
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References

  • 2003Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review16,627 cited
  • 2013Bibliometric Methods in Management and Organization9,309 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey6,834 cited
  • 1994Analysis and Interpretation of Qualitative Data in Consumer Research3,091 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,914 cited
  • 2009The SAGE handbook of organizational research methods2,127 cited
  • 2016Digital marketing: A framework, review and research agenda2,049 cited
  • 2017The Future of Retailing1,317 cited
  • 1998Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies1,313 cited
  • 2016A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry1,261 cited
  • 2011Closing the Marketing Capabilities Gap1,120 cited
  • 2015From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior1,043 cited
  • 2007Multichannel customer management: Understanding the research-shopper phenomenon1,008 cited
  • 2019The future of technology and marketing: a multidisciplinary perspective710 cited

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2015
Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
695 cited
  • 2016The digitalization of retailing: an exploratory framework691 cited
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