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How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach
16 references·3 citing·52 second hop
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References

  • 2002Finite-time Analysis of the Multiarmed Bandit Problem6,033 cited
  • 2015Big Data consumer analytics and the transformation of marketing1,377 cited
  • 2020Digital transformation: a review, synthesis and opportunities for future research1,220 cited
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  • 1995Sample mean based index policies byO(logn) regret for the multi-armed bandit problem539 cited
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  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
  • 2008Multi-armed bandits in metric spaces353 cited
  • 2021Artificial Intelligence in Tactical Human Resource Management: A Systematic Literature Review318 cited
  • 2017

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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
261 cited
  • 2021Applications of big data in emerging management disciplines: A literature review using text mining255 cited
  • Cited by

    • 2023Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy5,884 cited
    • 2024Tech Unleashed11 cited
    • 2025AIvertising5 cited