this work references cited by second hopReferences
- 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
- 1988On the Evaluation of Structural Equation Models26,445 cited
- 1980Significance tests and goodness of fit in the analysis of covariance structures.19,266 cited
- 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
- 1932A technique for measurement of attitudes9,567 cited
- 1990Structural Model Evaluation and Modification: An Interval Estimation Approach7,404 cited
- 1994Book Review: Marketing Research: An Applied Orientation7,087 cited
- 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment6,298 cited
- 1997Statistics notes: Cronbach's alpha: Table 15,325 cited
- 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
- 1997Dimensions of Brand Personality4,046 cited
- 1991Managing Brand Equity3,818 cited
- 2014Satisfaction: A Behavioral Perspective on the Consumer3,136 cited
- 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
- 2006Some antecedents and outcomes of brand love2,396 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work