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Value co-creation in branding: A systematic review from a tourism perspective
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Value co-creation in branding: A systematic review from a tourism perspective (2022)Value co-creation in branding: A systemat…Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)Understanding the Relationshi…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Theory of value co-creation: a systematic literature review (2014)Theory of value co-creation: …The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Customer value co-creation behavior: Scale development and validation (2012)Customer value co-creation be…Critical service logic: making sense of value creation and co-creation (2012)Critical service logic: makin…Value co-creation in service logic: A critical analysis (2011)Value co-creation in service …Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Producing a systematic review. (2009)Producing a systematic review.Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred Reporting Items for…Co-creating value for luxury brands (2009)Co-creating value for luxury …Service logic revisited: who creates value? And who co‐creates? (2008)Service logic revisited: who …From goods to service(s): Divergences and convergences of logics (2008)From goods to service(s): Div…Managing the co-creation of value (2007)Managing the co-creation of v…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…The importance of co-creation experience: online accommodation platforms (2023)The importance of co-creation…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Service-dominant logic: continuing the evolution (2007)Measuring the Involvement Construct (1985)On the Evaluation of Structural Equation Models (1988)Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge (2002)Measuring business model innovation: conceptualization, scale development, and proof of performance (2016)The Social Construction of Reality: A Treatise in the Sociology of Knowledge. (1967)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Customer Engagement (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)Improving the quality of reports of meta-analyses of randomised controlled trials: the QUOROM statement (1999)The Revised CONSORT Statement for Reporting Randomized Trials: Explanation and Elaboration (2001)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration (2009)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)Institutions, Institutional Change and Economic Performance (1990)S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)Service-dominant logic 2025 (2016)Designing conceptual articles: four approaches (2020)Shades of Grey: Guidelines for Working with the Grey Literature in Systematic Reviews for Management and Organizational Studies (2016)Conducting systematic literature reviews and bibliometric analyses (2019)The Third Mission of the university: A systematic literature review on potentials and constraints (2020)
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References

  • 2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement63,979 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2012Critical service logic: making sense of value creation and co-creation2,577 cited
  • 2009Producing a systematic review.2,063 cited
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  • 2008From goods to service(s): Divergences and convergences of logics1,025 cited
  • 2009Co-creating value for luxury brands964 cited
  • 2015Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend

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920 cited
  • 2014Theory of value co-creation: a systematic literature review884 cited
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    • 2023The importance of co-creation experience: online accommodation platforms11 cited