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Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value
16 references·14 citing·46 second hop
Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value (2022)Green Marketing: Drivers in the Process o…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)How to Specify, Estimate, and…Consistent Partial Least Squares Path Modeling1 (2015)Consistent Partial Least Squa…Partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structu…Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists (2009)Experience quality, perceived…\nThe use of partial least squares path modeling in international marketing (2009)\nThe use of partial least sq…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Customer perceived value, sat…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…The theory of planned behavior (1991)The theory of planned behaviorZero defections: quality comes to services. (1990)Zero defections: quality come…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Simultaneous Factor Analysis in Several Populations (1971)Simultaneous Factor Analysis …The role of perceived value in shaping consumer intentions: a longitudinal study on green agricultural foods (2025)The role of perceived value i…The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust (2025)The influence mechanism of gr…From Commitment to Action: The Mediating Effect of Environmental Identity in Green Buying, with Eco-Conscious Behavior as a Moderator (2025)From Commitment to Action: Th…The Impact of Green Purchase Intention on Compensatory Consumption: The Regulatory Role of Pro-Environmental Behavior (2024)The Impact of Green Purchase …Analyzing Consumer Motivations and Behaviors Towards Upcycled Food from an Environmental Sustainability Perspective (2024)Analyzing Consumer Motivation…A meta-analysis of antecedents and consequences of green trust (2024)A meta-analysis of antecedent…The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction (2023)The impact of service experie…The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s (2023)The Effect of Green Brand Ima…Perceived Environmental Corporate Social Responsibility Effect on Green Perceived Value and Green Attitude in Hospitality and Tourism Industry: The Mediating Role of Environmental Well-Being (2023)Perceived Environmental Corpo…Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge (2023)Investigating the Effect of G…Impact of green factors on undergraduate students’ green behavioral intentions: A hybrid two-stage modeling approach (2023)Impact of green factors on un…How to win the green market? Exploring the satisfaction and sentiment of Chinese consumers based on text mining (2023)How to win the green market? …How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction (2023)How to Reach Green Word of Mo…Cite Space-Based Bibliometric Analysis of Green Marketing (2023)Cite Space-Based Bibliometric…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers (2014)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A theory of human motivation. 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References

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  • 1971

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Simultaneous Factor Analysis in Several Populations
2,051 cited
  • 2004Customer perceived value, satisfaction, and loyalty: The role of switching costs2,039 cited
  • Cited by

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    • 2023Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge35 cited
    • 2023The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction32 cited
    • 2025The influence mechanism of green advertising on consumers’ purchase intention for organic foods: the mediating roles of green perceived value and green trust24 cited
    • 2024A meta-analysis of antecedents and consequences of green trust19 cited
    • 2023Impact of green factors on undergraduate students’ green behavioral intentions: A hybrid two-stage modeling approach19 cited
    • 2023The Effect of Green Brand Image and Green Satisfaction on Green Brand Equity Mediated Green Trust Outpatient’s19 cited
    • 2023Cite Space-Based Bibliometric Analysis of Green Marketing17 cited
    • 2024Analyzing Consumer Motivations and Behaviors Towards Upcycled Food from an Environmental Sustainability Perspective16 cited
    • 2025From Commitment to Action: The Mediating Effect of Environmental Identity in Green Buying, with Eco-Conscious Behavior as a Moderator14 cited
    • 2023How to Reach Green Word of Mouth through Green Trust, Green Perceived Value and Green Satisfaction14 cited
    • 2025The role of perceived value in shaping consumer intentions: a longitudinal study on green agricultural foods14 cited
    • 2024The Impact of Green Purchase Intention on Compensatory Consumption: The Regulatory Role of Pro-Environmental Behavior11 cited