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The effect of brand credibility on search and credence goods: A cross-country analysis of Korea, China & France
16 references·1 citing·42 second hop
The effect of brand credibility on search and credence goods: A cross-country analysis of Korea, China & France (2022)The effect of brand credibility on search…The differential roles of brand credibility and brand prestige in consumer brand choice (2010)The differential roles of bra…The effects of brand credibility on customer loyalty (2007)The effects of brand credibil…Brands as Signals: A Cross-Country Validation Study (2005)Brands as Signals: A Cross-Co…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…The Contributions of the Economics of Information to Twentieth Century Economics (2000)The Contributions of the Econ…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Managing Brand Equity (1991)Managing Brand EquityThe Effect of Perceived Advertising Costs on Brand Perceptions (1990)The Effect of Perceived Adver…Conceptual model of the quality perception process (1990)Conceptual model of the quali…Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond (1988)Umbrella Branding as a Signal…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…Information and Consumer Behavior (1970)Information and Consumer Beha…Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands (2023)Interdependence of selected s…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)The impact of perceived corporate social responsibility on consumer behavior (2005)Brands and Branding: Research Findings and Future Priorities (2006)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Nature of the Firm (1937)An Economic Theory of Democracy. (1958)The Framing of Decisions and the Psychology of Choice (1981)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies (2015)International business responses to institutional voids (2017)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Information and the Change in the Paradigm in Economics (2002)MEDIA LEGITIMATION EFFECTS IN THE MARKET FOR INITIAL PUBLIC OFFERINGS. (2003)Full Disclosure (2007)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Brand authenticity: An integrative framework and measurement scale (2014)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Evolution of Cooperation (1981)The Role of Market Forces in Assuring Contractual Performance (1981)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 2000The Contributions of the Economics of Information to Twentieth Century Economics1,480 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
  • 1990Conceptual model of the quality perception process689 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 2010The differential roles of brand credibility and brand prestige in consumer brand choice436 cited
  • 2007The effects of brand credibility on customer loyalty

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429 cited
  • 1990The Effect of Perceived Advertising Costs on Brand Perceptions366 cited
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    • 2023Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands10 cited