this work references cited by second hopReferences
- 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
- 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
- 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
- 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
- 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
- 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
- 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
- 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
- 2016Social Identity Theory1,551 cited
- 2003You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands1,538 cited
- 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
- 2008Measuring the impact of positive and negative word of mouth on brand purchase probability629 cited
- 2006Building consumer–brand relationship: A cross‐cultural experiential view462 cited
- 2015Does personal social media usage affect efficiency and well-being?
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work