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Design demand of souvenirs to improve the brand value of museums
16 references·0 citing·51 second hop
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References

  • 2001Brand Community3,994 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
  • 2008An analytical Kano model for customer need analysis428 cited
  • 2011Souvenirs: Icons of meaning, commercialization and commoditization351 cited
  • 2004Shopping as a destination attraction: An empirical examination of the role of shopping in tourists’ destination choice and experience191 cited
  • 2000Evaluating the Influence of a Large Cultural Artifact in the Attraction of Tourism183 cited
  • 2008Museum marketing and strategy : designing missions, building audiences, generating revenue and resources166 cited
  • 2010Aestheticizing Space: Art, Gentrification and the City161 cited
  • 2019Effect of social media sharing on destination brand awareness and destination quality155 cited
  • 2018How experiential consumption moderates the effects of souvenir authenticity on behavioral intention through perceived value143 cited
  • 2019Souvenirs: The Material Culture of Tourism121 cited
  • 2010Components of art exhibition brand equity for internal and external visitors108 cited
  • 2010

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Digital: Museum as Platform, Curator as Champion, in the Age of Social Media
105 cited
  • 2013Constructing Customer‐based Museums Brand Equity Model: The Mediating Role of Brand Value80 cited
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