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Do products branded with handwritten scripts suffer more amid product-harm crises?
16 references·1 citing·54 second hop
Do products branded with handwritten scripts suffer more amid product-harm crises? (2022)Do products branded with handwritten scri…The value of communication during a crisis: Insights from strategic communication research (2014)The value of communication du…When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings (2012)When Humanizing Brands Goes W…Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises (2009)Does a Firm's Product-Recall …The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Impact of a Product-Harm …Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Protecting Organization Reput…Impact of Past Crises on Current Crisis Communication: Insights From Situational Crisis Communication Theory (2004)Impact of Past Crises on Curr…Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis (2004)Corporate social responsibili…Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Consumer trust in B2C e-Comme…Helping Crisis Managers Protect Reputational Assets (2002)Helping Crisis Managers Prote…Impact of Product-Harm Crises on Brand Equity: The Moderating Role of Consumer Expectations (2000)Impact of Product-Harm Crises…Attributional Thoughts about Consumer Behavior (2000)Attributional Thoughts about …Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations (1994)Country of Origin as a Stereo…The Influence of Positive Affect on Variety Seeking Among Safe, Enjoyable Products (1993)The Influence of Positive Aff…The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…A cognitive (attribution)-emotion-action model of motivated behavior: An analysis of judgments of help-giving. 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References

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506 cited
  • 2014The value of communication during a crisis: Insights from strategic communication research438 cited
  • 2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited
  • 2012When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings388 cited
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    • 2023The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products7 cited