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Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load
16 references·1 citing·51 second hop
Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load (2022)Media multitasking, counterarguing, and b…The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda (2021)The role of elaboration likel…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…The consequences of media multitasking for youth: A review (2015)The consequences of media mul…Development of an instrument for measuring different types of cognitive load (2013)Development of an instrument …Element Interactivity and Intrinsic, Extraneous, and Germane Cognitive Load (2010)Element Interactivity and Int…Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…User Control and Structural Isomorphism or Disorientation and Cognitive Load? (2001)User Control and Structural I…The Limited Capacity Model of Mediated Message Processing (2000)The Limited Capacity Model of…When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure (1999)When an Ad'S Influence Is Bey…The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect (1994)The Attribution and Discounti…Instructional control of cognitive load in the training of complex cognitive tasks (1994)Instructional control of cogn…Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity (1994)Competitive Interference Effe…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Communication and Persuasion (1986)Communication and PersuasionCross-media advertising strategies and brand attitude: the role of cognitive load (2023)Cross-media advertising strat…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Development of NASA-TLX (Task Load Index): Results of Empirical and Theoretical Research (1988)Cognitive Architecture and Instructional Design (1998)Cognitive Load Theory and Instructional Design: Recent Developments (2003)Effects of pairs of problems and examples on task performance and different types of cognitive load (2013)Cognitive Load Theory: Implications for medical education: AMEE Guide No. 86 (2014)Development and Validation of Two Instruments Measuring Intrinsic, Extraneous, and Germane Cognitive Load (2017)Dimensions of Consumer Expertise (1987)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Information direction, website reputation and eWOM effect: A moderating role of product type (2008)Exciting red and competent blue: the importance of color in marketing (2011)Advances in Consumer Research (2025)Human Problem Solving (1972)Cognitive Load Theory and the Format of Instruction (1991)Cognitive load theory, learning difficulty, and instructional design (1994)Cognitive Architecture and Instructional Design: 20 Years Later (2019)Cognitive load theory and educational technology (2019)Architecture of Cognition (1983)Cognitive Load During Problem Solving: Effects on Learning (1988)Measurement of Cognitive Load in Instructional Research (1994)Blueprints for complex learning: The 4C/ID-model (2002)Cognitive Load Theory: How Many Types of Load Does It Really Need? (2011)Cognitive Psychology and Information Processing: An Introduction (1979)The media equation: how people treat computers, television, and new media like real people and places (1997)The effects of production pacing and arousing content on the information processing of television messages (1999)The New Videomalaise: Effects of Televised Incivility on Political Trust (2005)Social and Heuristic Approaches to Credibility Evaluation Online (2010)Credibility and trust of information in online environments: The use of cognitive heuristics (2013)Managing Brand Equity (1991)How Advertising Works: What Do We Really Know? (1999)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)The effectiveness of celebrity endorsements: a meta-analysis (2016)Investigating the impact of social media advertising features on customer purchase intention (2018)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)
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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 1986Communication and Persuasion5,214 cited
  • 2000The Limited Capacity Model of Mediated Message Processing2,150 cited
  • 2010Element Interactivity and Intrinsic, Extraneous, and Germane Cognitive Load2,012 cited
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  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1994Instructional control of cognitive load in the training of complex cognitive tasks967 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity844 cited
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  • 1994The Attribution and Discounting of Perceptual Fluency: Preliminary Tests of a Perceptual Fluency/Attributional Model of the Mere Exposure Effect428 cited
  • 2015The consequences of media multitasking for youth: A review369 cited
  • 1999When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure286 cited

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  • 2001User Control and Structural Isomorphism or Disorientation and Cognitive Load?254 cited
  • 2021The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda235 cited
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    • 2023Cross-media advertising strategies and brand attitude: the role of cognitive load27 cited