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Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercados
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
  • 2009\nThe use of partial least squares path modeling in international marketing11,791 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,081 cited
  • 1994A Model of Perceived Risk and Intended Risk-Handling Activity2,037 cited
  • 1998Brand Equity as a Signaling Phenomenon2,005 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,902 cited
  • 1999Consumer perceived risk: conceptualisations and models1,604 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,425 cited
  • 2014What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM1,084 cited
  • 2012What drives consumers to spread electronic word of mouth in online consumer-opinion platforms1,070 cited
  • 2006Development of a scale to measure the perceived benefits and risks of online shopping952 cited
  • 1980The Cost of Thinking

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945 cited
  • 2012The effect of electronic word of mouth on brand image and purchase intention874 cited
  • 2005Brands as Signals: A Cross-Country Validation Study869 cited
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