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Specificity and development of distribution strategies of luxury fashion brands
16 references·0 citing·55 second hop
Specificity and development of distribution strategies of luxury fashion brands (2022)Specificity and development of distributi…Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement (2022)Exploring phygital omnichanne…Revisiting international marketing strategy in a digital era (2019)Revisiting international mark…Luxury brand experiences and relationship quality for Millennials: The role of self-expansion (2019)Luxury brand experiences and …Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns (2017)Shopper-Facing Retail Technol…Digitalization in retailing: multi-sided platforms as drivers of industry transformation (2017)Digitalization in retailing: …An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context (2016)An experimental study to inve…Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing (2015)Categorization of multiple ch…The key dimensions of luxury from a UK consumers’ perspective (2013)The key dimensions of luxury …Comparing online and in-store shopping behavior towards luxury goods (2013)Comparing online and in-store…Retail Luxury Strategy: Assembling Charisma through Art and Magic (2011)Retail Luxury Strategy: Assem…The specificity of luxury management: Turning marketing upside down (2009)The specificity of luxury man…The luxury brand strategy challenge (2009)The luxury brand strategy cha…The anatomy of the luxury fashion brand (2009)The anatomy of the luxury fas…Sustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…Luxury fashion branding — Trends, tactics, techniques (2009)Luxury fashion branding — Tre…Relationship Marketing and Distribution Channels (1995)Relationship Marketing and Di…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Challenges and Opportunities in Multichannel Customer Management (2006)Multichannel customer management: Understanding the research-shopper phenomenon (2007)Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016)Toward a three-dimensional framework for omni-channel (2017)Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding (2002)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Exploring Social Media Engagement Behaviors in the Context of Luxury Brands (2018)Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing (2019)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Effects of brand love, personality and image on word of mouth (2012)Mapping the luxury research landscape: A bibliometric citation analysis (2016)Customers’ motivation to engage with luxury brands on social media (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Trust: The Social Virtues and the Creation of Prosperity (1996)Constructing grounded theory : a practical guide through qualitative analysis (2006)An Investigation of Brand-Related User-Generated Content on Twitter (2017)Leveraging utilitarian perspective of online shopping to motivate online shoppers (2018)Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach (2020)The Gift: The Form and Reason for Exchange in Archaic Societies. (1992)The New Strategic Brand Management (2004)Fashion brands: branding style from Armani to Zara (2013)‘Masstige’ marketing: A review, synthesis and research agenda (2019)The Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Explaining variation in conspicuous luxury consumption: An individual differences' perspective (2014)The Discovery of Grounded Theory (2017)Managing the Tradition and Innovation Paradox in Family Firms: A Family Imprinting Perspective (2019)Sustainable Luxury Marketing: A Synthesis and Research Agenda (2019)Developing Buyer-Seller Relationships (1987)The Economic Institutions of Capitalism (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Changes in the theory of interorganizational relations in marketing: Toward a network paradigm (1997)The Effect of Output Controls, Process Controls, and Flexibility on Export Channel Performance (1997)Social Exchange Theory and Research on Business-to-Business Relational Exchange (2001)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)Corporate digital responsibility (2019)The future of in-store technology (2019)How Technology is Changing Retail (2020)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory Building From Cases: Opportunities And Challenges (2007)Digitalization of companies in international entrepreneurship and marketing (2019)Multi-sided marketplaces and the transformation of retail: A service systems perspective (2019)From the store to omnichannel retail: looking back over three decades of research (2020)Strategy and the Internet. (2001)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)How do digitalization capabilities enable open innovation in manufacturing enterprises? A multiple case study based on resource integration perspective (2022)A systematic review of knowledge management and new product development projects: Trends, issues, and challenges (2023)Enhancing international marketing capability and export performance of emerging market SMEs in crises: strategic flexibility and digital technologies (2023)
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References

  • 1995Relationship Marketing and Distribution Channels741 cited
  • 2015Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing680 cited
  • 2009The specificity of luxury management: Turning marketing upside down644 cited
  • 2017Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns601 cited
  • 2009The anatomy of the luxury fashion brand566 cited
  • 2011Retail Luxury Strategy: Assembling Charisma through Art and Magic450 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
  • 2019Revisiting international marketing strategy in a digital era287 cited
  • 2017Digitalization in retailing: multi-sided platforms as drivers of industry transformation222 cited
  • 2013Comparing online and in-store shopping behavior towards luxury goods157 cited
  • 2019Luxury brand experiences and relationship quality for Millennials: The role of self-expansion151 cited
  • 2022Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement142 cited
  • 2016An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context115 cited
  • 2009The luxury brand strategy challenge

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99 cited
  • 2013The key dimensions of luxury from a UK consumers’ perspective60 cited
  • 2009Luxury fashion branding — Trends, tactics, techniques56 cited
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