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INFLUENCE OF PERSONAL VALUES OF LUXURY COSMETIC BRAND IDENTIFICATION ON CONSUMER BRAND LOYALTY
16 references·0 citing·44 second hop
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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
  • 2016Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior1,461 cited
  • 2011The influence factors on choice behavior regarding green products based on the theory of consumption values854 cited
  • 2003Do brand personality scales really measure brand personality?755 cited
  • 2011Purchase intention for luxury brands: A cross cultural comparison728 cited
  • 2009Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants705 cited
  • 2011The role of consumer–brand identification in building brand relationships685 cited
  • 2010CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality535 cited

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2011
Understanding luxury consumption in China: Consumer perceptions of best-known brands
384 cited
  • 2007Effect of self-congruity with sponsorship on brand loyalty375 cited
  • 2000The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge329 cited
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