References

• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
• 2011Customer Engagement4,036 cited
• 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited
• 2010Customer Engagement as a New Perspective in Customer Management1,062 cited
• 2012Customer Engagement With Tourism Brands654 cited
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• 2019Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences406 cited
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• 2013The impact of event marketing on brand equity208 cited
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• 2018Brand loyalty: exploring self-brand connection and brand experience187 cited
• 2014Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model152 cited
• 2020The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective