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Fallbeispiel: Deutsche Bahn – Kundenmanagement im Spannungsfeld zwischen BahnCard/BahnBonus und Aktionsangeboten
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Fallbeispiel: Deutsche Bahn – Kundenmanagement im Spannungsfeld zwischen BahnCard/BahnBonus und Aktionsangeboten (2023)Fallbeispiel: Deutsche Bahn – Kundenmanag…Kundenwertzentriertes Management (2022)Kundenwertzentriertes Managem…Effektivitäts- und Effizienzsteigerung durch die Verlinkung von CRM-, Verkaufs- und Befragungsdaten: Das Beispiel der Wirkungsmessung zur BahnCard im Regionalverkehr (2020)Effektivitäts- und Effizienzs…Wirkungsweise der BahnCard aus Kunden- und Unternehmenssicht (2018)Wirkungsweise der BahnCard au…Kostenwahrnehmung bei PKW-Reisen (2016)Kostenwahrnehmung bei PKW-Rei…Successful customer value management: Key lessons and emerging trends (2012)Successful customer value man…The Drivers of Loyalty Program Success (2009)The Drivers of Loyalty Progra…Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases (2006)Paying Too Much and Being Hap…Paying Not to Go to the Gym (2006)Paying Not to Go to the GymMehrpersonen-Preisdifferenzierung (2004)Mehrpersonen-Preisdifferenzie…Individualised pricing: (2001)Individualised pricing:Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Conjoint Analysis in Marketin…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Preisvereinfachung versus Preisdifferenzierung (2025)Preisvereinfachung versus Pre…Power pricing: how managing price transforms the bottom line (1997)Innovative pricing: a case of pricing for profits on the mobile internet (2004)Price discrimination in retailing (2004)Behavioral response to online pricing: empirical and managerial insights (2022)Myopia and Inconsistency in Dynamic Utility Maximization (1955)Golden Eggs and Hyperbolic Discounting (1997)Doing It Now or Later (1999)What Do Laboratory Experiments Measuring Social Preferences Reveal About the Real World? (2007)Risk and Time Preferences: Linking Experimental and Household Survey Data from Vietnam (2010)When and Why Incentives (Don't) Work to Modify Behavior (2011)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Reassessment of Expectations as a Comparison Standard in Measuring Service Quality: Implications for Further Research (1994)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)Product Development Decisions: A Review of the Literature (2001)Advances in Consumer Research (2025)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Zero defections: quality comes to services. (1990)Hospitality marketing research: Recent trends and future directions (2011)Linking service quality, customer satisfaction and loyalty in casinos, does membership matter? (2014)Brand strategies in social media in hospitality and tourism (2017)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully (2008)Selling to Overconfident Consumers (2009)Cellular Service Demand: Biased Beliefs, Learning, and Bill Shock (2012)Customer value: The next source for competitive advantage (1997)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Challenges and solutions for marketing in a digital era (2014)Factors influencing popularity of branded content in Facebook fan pages (2014)Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value (2017)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Reexamination of the Determinants of Consumer Satisfaction (1996)Marketing KPIs: Marketingleistung vollständig erfassen und steuerbar machen (2023)Pricing und Erlösmodelle im Neu- und Bestandskunden-Management (2023)Preiswahrnehmung im Nahverkehr: Wie das Deutschlandticket die Preiskommunikation im Hamburger Verkehrsverbund (hvv) verändert (2025)Preisvereinfachung versus Preisdifferenzierung (2020)
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References

  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 2006Paying Not to Go to the Gym1,187 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 2006Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases392 cited
  • 2012Successful customer value management: Key lessons and emerging trends181 cited
  • 2009The Drivers of Loyalty Program Success175 cited
  • 2022Kundenwertzentriertes Management34 cited
  • 2001Individualised pricing:26 cited
  • 2004Mehrpersonen-Preisdifferenzierung8 cited
  • 2018Wirkungsweise der BahnCard aus Kunden- und Unternehmenssicht7 cited
  • 2020Effektivitäts- und Effizienzsteigerung durch die Verlinkung von CRM-, Verkaufs- und Befragungsdaten: Das Beispiel der Wirkungsmessung zur BahnCard im Regionalverkehr6 cited
  • 2016Kostenwahrnehmung bei PKW-Reisen6 cited

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  • 2025Preisvereinfachung versus Preisdifferenzierung5 cited

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