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Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention
16 references·0 citing·50 second hop
Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention (2023)Product placement versus traditional TV c…Disclosing brand placement to young children (2017)Disclosing brand placement to…Antecedents of product placement effectiveness across cultures (2016)Antecedents of product placem…An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials (2016)An investigation of brand pla…Product Placement in Old and New Media: Examining the Evidence for Concern (2015)Product Placement in Old and …Product placement and its effectiveness: A systematic review and propositions for future research (2012)Product placement and its eff…Do you like What you Recognize? (2012)Do you like What you Recogniz…A New Branch of Advertising (2009)A New Branch of AdvertisingWhen Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…The Hidden History of Product Placement (2006)The Hidden History of Product…Product Placement: How Brands Appear on Television (2006)Product Placement: How Brands…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion (2003)In the Mind's Eye Transportat…Brand Appearances on Prime-Time Television (2000)Brand Appearances on Prime-Ti…Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Product Placement in Movies: …The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)The Impact of Television Advertising: Learning Without Involvement (1965)Attitudinal effects of mere exposure. (1968)Meta-analysis in social research (1982)Effects of online advertising format and persuasion knowledge on audience reactions (2012)Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) (2018)A Meta-Analysis of the Effects of Disclosing Sponsored Content (2020)Content Analysis for the Social Sciences and Humanities. (1970)Living with Television: The Violence Profile (1976)Mental Representations: A Dual Coding Approach (1986)New Brand Worlds: College Student Consumer Attitudes toward Brand Placement in Films, Television Shows, Songs, and Video Games (2008)Today’s practice of brand placement and the industry behind it (2009)Experimental and Quasi-Experimental Designs for Research (1963)Social Learning Theory. (1978)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Enjoyment of Advergames and Brand Attitudes (2008)Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies (2011)The Content Analysis Guidebook (2017)Cultures and Organizations: Software of the Mind. (1993)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Brand Placement: A Review (1998)The History and Development of Advertising (2000)Regulating Product Placement in the European Union and Canada: Explaining Regime Change and Diversity (2010)The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies (2013)Social Media Sellout: The Increasing Role of Product Promotion on YouTube (2018)Current issues and research in advertising (1978)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Recall of Brand Placements in Computer/Video Games (2002)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Prejudice Reduction: What Works? A Review and Assessment of Research and Practice (2008)Automated Text Analysis for Consumer Research (2017)
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1998Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall588 cited
  • 2003In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion528 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2006The Hidden History of Product Placement186 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
  • 2009A New Branch of Advertising149 cited
  • 2000Brand Appearances on Prime-Time Television97 cited
  • 2012Do you like What you Recognize?89 cited
  • 2012Product placement and its effectiveness: A systematic review and propositions for future research68 cited
  • 2016Antecedents of product placement effectiveness across cultures66 cited
  • 2017Disclosing brand placement to young children61 cited
  • 2015Product Placement in Old and New Media: Examining the Evidence for Concern

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58 cited
  • 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
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