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Wellbeing implications of BoP marketing: a service ecosystem approach
16 references·8 citing·52 second hop
Wellbeing implications of BoP marketing: a service ecosystem approach (2023)Wellbeing implications of BoP marketing: …Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…Service Innovation: A Service-Dominant Logic Perspective1 (2015)Service Innovation: A Service…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Transformative service research: An agenda for the future (2012)Transformative service resear…The challenge of defining wellbeing (2012)The challenge of defining wel…Bottom of the Pyramid as a Source of Breakthrough Innovations (2011)Bottom of the Pyramid as a So…Moving Forward and Making a Difference: Research Priorities for the Science of Service (2010)Moving Forward and Making a D…It's all B2B…and beyond: Toward a systems perspective of the market (2010)It's all B2B…and beyond: Towa…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…The service system is the basic abstraction of service science (2009)The service system is the bas…Service-dominant logic: continuing the evolution (2007)Service-dominant logic: conti…The New Institutional Economics: Taking Stock, Looking Ahead (2000)The New Institutional Economi…Social Capital: Implications for Development Theory, Research, and Policy (2000)Social Capital: Implications …Understanding and Validity in Qualitative Research (1992)Understanding and Validity in…Grounded theory research: Procedures, canons, and evaluative criteria (1990)Grounded theory research: Pro…Agency Theory: An Assessment and Review (1989)Agency Theory: An Assessment …Book review: Rivera-Santos M. and Rufin C. 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References

  • 1989Agency Theory: An Assessment and Review13,327 cited
  • 1990Grounded theory research: Procedures, canons, and evaluative criteria11,129 cited
  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2000The New Institutional Economics: Taking Stock, Looking Ahead6,418 cited
  • 2000Social Capital: Implications for Development Theory, Research, and Policy4,334 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 1992Understanding and Validity in Qualitative Research2,951 cited
  • 2012The challenge of defining wellbeing2,162 cited
  • 2015Service Innovation: A Service-Dominant Logic Perspective11,945 cited
  • 2010Moving Forward and Making a Difference: Research Priorities for the Science of Service1,545 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 2010It's all B2B…and beyond: Toward a systems perspective of the market1,454 cited
  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,426 cited
  • 2012Transformative service research: An agenda for the future996 cited
  • 2009The service system is the basic abstraction of service science

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786 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • Cited by

    • 2024Mobile payments for bottom of the pyramid: Towards a positive social change33 cited
    • 2024Co-creating customer experiences in service ecosystems: a study in a tourist destination18 cited
    • 2025Exploring the principle and competencies for phygital service inclusion13 cited
    • 2024Behavioural intention to adopt mobile wallets at the bottom of the pyramid: a developing economy perspective8 cited
    • 2024Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda5 cited
    • 2025Sustainable Luxury Brands Strategies for Base of the Pyramid Wellbeing1 cited
    • 2023Technological well-being: using service ecosystems to improve individual and collective well-being0 cited
    • 2026Book review: Rivera-Santos M. and Rufin C. (Eds.), Handbook of Research on Base of Pyramid Entrepreneurship0 cited