SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry
16 references·2 citing·47 second hop
Transforming customers into evangelists: influence of online brand experience on relationship quality and brand evangelism in the banking industry (2023)Transforming customers into evangelists: …Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Influence of brand signature,…How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)How does sensory brand experi…The role of social support on relationship quality and social commerce (2014)The role of social support on…The role of brand experience and affective commitment in determining brand loyalty (2011)The role of brand experience …Beyond technology acceptance: Brand relationships and online brand experience (2011)Beyond technology acceptance:…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Brand relationships through brand reputation and brand tribalism (2008)Brand relationships through b…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…The outcome set of relationship marketing in consumer markets (1995)The outcome set of relationsh…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods. (1986)Antecedents and consequences …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility (2025)Customer evangelists: Elevati…Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era (2024)Leveraging Online Omnichannel…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)E-S-QUAL (2004)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)On the Evaluation of Structural Equation Models (1988)Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives (2009)Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes (2012)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)Principles and Practice of Structural Equation Modeling (1998)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)Advances in Consumer Research (2025)Organizational commitment, job satisfaction, and turnover among psychiatric technicians. (1974)The measurement of organizational commitment (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Antecedents and outcomes of work-family conflict: Testing a model of the work-family interface. (1992)The contribution of corporate social responsibility to organizational commitment (2007)The Performance of RMSEA in Models With Small Degrees of Freedom (2014)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)The Nature of the Firm (1937)An Economic Theory of Democracy. (1958)The Framing of Decisions and the Psychology of Choice (1981)Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda (2014)Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies (2015)International business responses to institutional voids (2017)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Corporate financing and investment decisions when firms have information that investors do not have (1984)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Increasing Vaccination: Putting Psychological Science Into Action (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Developing Buyer-Seller Relationships (1987)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
  • 1986Antecedents and consequences of satisfaction and commitment in turnover models: A reanalysis using latent variable structural equation methods.1,282 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2011The role of brand experience and affective commitment in determining brand loyalty580 cited
  • 2011Beyond technology acceptance: Brand relationships and online brand experience541 cited
  • 2008Brand relationships through brand reputation and brand tribalism516 cited
  • 2014The role of social support on relationship quality and social commerce505 cited
  • 2018Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

428 cited
  • 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy424 cited
  • 1995The outcome set of relationship marketing in consumer markets324 cited
  • Cited by

    • 2025Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility33 cited
    • 2024Leveraging Online Omnichannel Commerce to Enhance Consumer Engagement in the Digital Transformation Era11 cited