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Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case
16 references·0 citing·45 second hop
Using Supervised Machine Learning Methods for RFM Segmentation: A Casino Direct Marketing Communication Case (2023)Using Supervised Machine Learning Methods…RFM-based repurchase behavior for customer classification and segmentation (2021)RFM-based repurchase behavior…Clustering optimization in RFM analysis Based on k-Means (2020)Clustering optimization in RF…Customer lifetime value determination based on RFM model (2016)Customer lifetime value deter…A review of the application of RFM model (2010)A review of the application o…Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Database Marketing (2008)Database MarketingSegmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Business intelligence approach to supporting strategy-making of ISP service management (2007)Business intelligence approac…Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Integrating AHP and data mini…Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting (2004)Customer base analysis: parti…A purchase-based market segmentation methodology (2004)A purchase-based market segme…Thoughts on RFM scoring (2000)Thoughts on RFM scoringMailing smarter to catalog customers (2000)Mailing smarter to catalog cu…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Strategic database marketing (1994)Strategic database marketingThe loyalty effect: The hidden force behind growth, profits, and lasting value (1996)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Classifying the segmentation of customer value via RFM model and RS theory (2008)Customer relationship management mechanisms: A systematic review of the state of the art literature and recommendations for future research (2016)Research on the influence of after-sales service quality factors on customer satisfaction (2020)Specification Tests in Econometrics (1978)Distribution-Free Maximum Likelihood Estimator of the Binary Choice Model (1983)The Effects of a Direct Mail Coupon on Brand Choice Behavior (1987)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Influence of Loyalty Programs and Short-Term Promotions on Customer Retention (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)A practical yet meaningful approach to customer segmentation (1998)The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)Customer segmentation of multiple category data in e-commerce using a soft-clustering approach (2010)Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning (2013)Market Segmentation: A Review (1987)Market Segmentation: Conceptual and Methodological Foundations (1997)Building Data Mining Applications for CRM (1999)Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer (2007)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)Customer lifetime value: Marketing models and applications (1998)Exploring the factors associated with Web site success in the context of electronic commerce (2000)Fundamentals of Decision Making and Priority Theory With the Analytic Hierarchy Process (2000)Computer assisted customer churn management: State-of-the-art and future trends (2005)Application of data mining techniques in customer relationship management: A literature review and classification (2008)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)The Behavioral Consequences of Service Quality (1996)Handling class imbalance in customer churn prediction (2008)Creating Enduring Customer Value (2016)Principles of Marketing (1972)RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)Customer relationship management in the hairdressing industry: An application of data mining techniques (2013)Using data mining techniques for profiling profitable hotel customers: An application of RFM analysis (2016)Evolutionary Model Building (1971)Customer Channel Migration (2008)Multichannel Shopper Segments and Their Covariates☆ (2008)Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Integrated Marketing Communications (2015)Privacy Concerns and Consumer Willingness to Provide Personal Information (2000)Modeling Customer Lifetime Value (2006)
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References

  • 1995Optimal Selection for Direct Mail456 cited
  • 2004Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting450 cited
  • 2008Database Marketing405 cited
  • 1994Strategic database marketing364 cited
  • 2004Integrating AHP and data mining for product recommendation based on customer lifetime value350 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence341 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression320 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2004A purchase-based market segmentation methodology189 cited
  • 2010A review of the application of RFM model155 cited
  • 2000Thoughts on RFM scoring151 cited
  • 2021RFM-based repurchase behavior for customer classification and segmentation96 cited
  • 2000Mailing smarter to catalog customers92 cited
  • 2007Business intelligence approach to supporting strategy-making of ISP service management92 cited
  • 2020Clustering optimization in RFM analysis Based on k-Means87 cited

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  • 2016Customer lifetime value determination based on RFM model69 cited
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