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Integrated Model of Brand Trust for Green Marketing
16 references·0 citing·53 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2016Metode Penelitian Kuantitatif 20164,120 cited
  • 2007Research Methods for Business3,639 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,388 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
  • 2010Branding the nation: Towards a better understanding426 cited
  • 2018The interplay of strategic and internal green marketing orientation on competitive advantage384 cited
  • 2017Customer engagement and online reviews336 cited
  • 2018The information quality and source credibility matter in customers’ evaluation toward food O2O commerce322 cited
  • 2014Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy299 cited
  • 2015Factors Influencing Information credibility on Social Media Platforms: Evidence from Facebook Pages225 cited
  • 2018The mediation effect of customer satisfaction in the relationship between service quality, service orientation, and marketing mix strategy to customer loyalty186 cited
  • 2011Beyond property: Industrial estates and post-suburban transformation in Jakarta Metropolitan Region

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159 cited
  • 2022The effect of social media marketing on brand trust, brand equity and brand loyalty152 cited
  • 2017What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions145 cited
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