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Brand new: how visual context shapes initial response to logos and corporate visual identity systems
16 references·0 citing·47 second hop
Brand new: how visual context shapes initial response to logos and corporate visual identity systems (2023)Brand new: how visual context shapes init…Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward (2022)Evolving brand boundaries and…Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (2019)Let the Logo Do the Talking: …The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity (2018)The Visual Asymmetry Effect: …Brand logo symmetry and product design: The spillover effects on consumer inferences (2018)Brand logo symmetry and produ…Beyond Beauty: Design Symmetry and Brand Personality (2017)Beyond Beauty: Design Symmetr…Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises (2016)Collaborative Brand Attacks i…Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude (2014)Logo design in marketing comm…Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process (2013)Corporate Rebranding: An Inte…Using type font characteristics to communicate brand personality of new brands (2012)Using type font characteristi…Identity based views of the corporation (2008)Identity based views of the c…Assessing the Effects of Animation in Online Banner Advertising (2004)Assessing the Effects of Anim…All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory (2002)All Dressed Up With Something…Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment (2001)Effects of Brand Logo Complex…Visual identity: trappings or substance? (1997)Visual identity: trappings or…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The corporate personality: An inquiry into the nature of corporate identity (1978)The corporate personality: An…The Invention of Tradition (1986)An Integrative Theory of Intergroup Conflict (2000)The Social Identity Theory of Intergroup Behavior (2004)Corporate social responsibility: a corporate marketing perspective (2011)The social identity theory of leadership: Theoretical origins, research findings, and conceptual developments (2012)The Mediating Role of Customer Trust on Customer Loyalty (2013)Conflict, arousal, and curiosity. (1960)Attitudinal effects of mere exposure. (1968)Dimensions of Brand Personality (1997)How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity (2019)Visual complexity of eco-labels and product evaluations in online setting: Is simple always better? (2022)Legibility of print (1963)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The interactive effects of colors and products on perceptions of brand logo appropriateness (2006)Designing Effective Web Surveys (2008)Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance (2018)Nurturing Corporate Images (1977)Corporate identity: making business strategy visible through design (1991)Corporate Branding and Connoisseurship (1995)Psychological Aspects of Corporate Identity, Image and Reputation (2000)Modeling corporate identity: a concept explication and theoretical explanation (2001)How corporate visual identity supports reputation (2005)Habituation: A dual-process theory. (1970)Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Building strong brands in Asia: selecting the visual components of image to maximize brand strength (2003)Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation (2008)Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Measuring the Involvement Construct (1985)The Effects of Animation and Format on the Perception and Memory of Online Advertising (2010)Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments (2019)Followers’ reactions to influencers’ Instagram posts (2020)Advances in Consumer Research (2025)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A comprehensive review on logo literature: research topics, findings, and future directions (2019)Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender (2020)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes (2024)Building trust in sustainable brands: Revisiting perceived value, satisfaction, customer service, and brand image (2025)Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products (2025)Towards a definitive model of the corporate identity management process (1999)Corporate Branding for Start-ups: The Crucial Role of Entrepreneurs (2005)Principles of corporate rebranding (2008)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)
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References

  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
  • 2008Identity based views of the corporation336 cited
  • 1997Visual identity: trappings or substance?256 cited
  • 2002All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory236 cited
  • 1978The corporate personality: An inquiry into the nature of corporate identity207 cited
  • 2022Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward200 cited
  • 2018The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity179 cited
  • 2004Assessing the Effects of Animation in Online Banner Advertising159 cited
  • 2014Logo design in marketing communications: Brand logo complexity moderates exposure effects on brand recognition and brand attitude119 cited
  • 2019Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity114 cited
  • 2016Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises112 cited
  • 2013Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process111 cited

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2012
Using type font characteristics to communicate brand personality of new brands
104 cited
  • 2018Brand logo symmetry and product design: The spillover effects on consumer inferences93 cited
  • 2017Beyond Beauty: Design Symmetry and Brand Personality90 cited
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