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Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory
16 references·2 citing·41 second hop
Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory (2023)Personalization, value co-creation, and b…Advanced Issues in Partial Least Squares Structural Equation Modeling (2017)Advanced Issues in Partial Le…Institutions and axioms: an extension and update of service-dominant logic (2015)Institutions and axioms: an e…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…An examination of the determinants of customer loyalty in mobile commerce contexts (2005)An examination of the determi…Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model (2003)Predicting consumer intention…Explaining consumer acceptance of handheld Internet devices (2003)Explaining consumer acceptanc…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Applying the Technology Accep…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)A Theoretical Extension of th…Assessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce (2025)Investigating the impact of q…Examining Users’ Acceptance Intention of Health Applications Based on the Technology Acceptance Model (2025)Examining Users’ Acceptance I…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies22,991 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1991Assessing Construct Validity in Organizational Research6,615 cited
  • 2015Institutions and axioms: an extension and update of service-dominant logic3,692 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
  • 2017Advanced Issues in Partial Least Squares Structural Equation Modeling2,503 cited
  • 2003Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model1,218 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value

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1,157 cited
  • 2005An examination of the determinants of customer loyalty in mobile commerce contexts1,043 cited
  • 2003Explaining consumer acceptance of handheld Internet devices1,028 cited
  • Cited by

    • 2025Examining Users’ Acceptance Intention of Health Applications Based on the Technology Acceptance Model19 cited
    • 2025Investigating the impact of quality, technology and trust on customers’ purchase intention and word-of-mouth in S-commerce16 cited