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Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response
16 references·0 citing·50 second hop
Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response (2023)Is unfit CSR novel? Exploring the impact …How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction (2014)How does corporate social res…Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Maximizing Business Returns t…The impact of perceived corporate social responsibility on consumer behavior (2005)The impact of perceived corpo…Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Do Consumers Expect Companies…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment. (1994)Heuristic processing can bias…The theory of planned behavior (1991)The theory of planned behaviorEvaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency (1991)Evaluation of Brand Extension…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Judgment under Uncertainty (1982)Judgment under UncertaintyThe Psychology of Interpersonal Relations. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1982Judgment under Uncertainty8,238 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2010Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication2,631 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2001Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior2,119 cited
  • 2005The impact of perceived corporate social responsibility on consumer behavior2,063 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1994Heuristic processing can bias systematic processing: Effects of source credibility, argument ambiguity, and task importance on attitude judgment.1,565 cited
  • 2014How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction

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1,545 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
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