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Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship
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References

  • 1971Excitation transfer in communication-mediated aggressive behavior728 cited
  • 2016The International Encyclopedia of Media Effects537 cited
  • 2018Demystifying neuromarketing257 cited
  • 2003On the Dimensionality of the Attachment Style Questionnaire in Italian Clinical and Nonclinical Participants210 cited
  • 1990The Influence of Sex and Violence on the Appeal of Rock Music Videos95 cited
  • 1982Enhancing responses to television advertisements via the transfer of residual arousal from prior programming91 cited
  • 2020Storytelling, the scale of persuasion and retention: A neuromarketing approach84 cited
  • 2008Reconceptualizing and Reexamining Suspense as a Predictor of Mediated Sports Enjoyment84 cited
  • 2000Research in Media Promotion83 cited
  • 2012The relationship between self-distancing and the duration of negative and positive emotional experiences in daily life.81 cited
  • 2021Academic stress detection on university students during COVID-19 outbreak by using an electronic nose and the galvanic skin response71 cited
  • 2012Time, Emotion, and Depression67 cited
  • 2020A study of neuromarketing techniques for proposing cost effective information driven framework for decision making65 cited
  • 2015Comment: Affective Chronometry Has Come of Age62 cited

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  • 2007Theory and Measurement of Type 1 and Type 2 Emotions21 cited
  • 2019Mutual influences between message volume and emotion intensity on emerging infectious diseases: An investigation with microblog data17 cited
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