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Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion
16 references·0 citing·47 second hop
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion (2024)Do celebrities in advertisements matter? …An assessment of the use of partial least squares structural equation modeling in marketing research (2011)An assessment of the use of p…Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Motivation by positive or neg…Achievement orientations from subjective histories of success: Promotion pride versus prevention pride (2001)Achievement orientations from…“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion (2001)“I” Seek Pleasures and “We” A…Making a good decision: Value from fit. (2000)Making a good decision: Value…The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)The role of feasibility and d…Promotion and Prevention: Regulatory Focus as A Motivational Principle (1998)Promotion and Prevention: Reg…Beyond pleasure and pain. (1997)Beyond pleasure and pain.The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Control theory: A useful conceptual framework for personality-social, clinical, and health psychology. (1982)Control theory: A useful conc…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…A HANDBOOK OF SOCIAL PSYCHOLOGY (1935)A HANDBOOK OF SOCIAL PSYCHOLO…The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)Work and motivation (1964)A hot/cool-system analysis of delay of gratification: Dynamics of willpower. (1999)Political conservatism as motivated social cognition. (2003)Modernization, cultural change, and democracy the human development sequence (2005)Mind, Self, and Society (2015)The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)The Psychology of Interpersonal Relations. 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References

  • 2011An assessment of the use of partial least squares structural equation modeling in marketing research8,083 cited
  • 1997Beyond pleasure and pain.6,770 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1998Promotion and Prevention: Regulatory Focus as A Motivational Principle3,508 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1982Control theory: A useful conceptual framework for personality-social, clinical, and health psychology.2,650 cited
  • 1998The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory.2,367 cited
  • 1935A HANDBOOK OF SOCIAL PSYCHOLOGY2,237 cited
  • 2000Making a good decision: Value from fit.2,051 cited
  • 2002Motivation by positive or negative role models: Regulatory focus determines who will best inspire us.1,746 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.

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1,539 cited
  • 2001Achievement orientations from subjective histories of success: Promotion pride versus prevention pride1,515 cited
  • 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
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