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Digital Marketing for Cruise Tourism in Oman
16 references·1 citing·51 second hop
Digital Marketing for Cruise Tourism in Oman (2024)Digital Marketing for Cruise Tourism in O…Digital Marketing Excellence (2022)Digital Marketing ExcellenceThe impact of social media influencers on travel decisions: the role of trust in consumer decision journey (2021)The impact of social media in…Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model (2020)Does digital content marketin…Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention (2019)Extending the Theory of Plann…On the relationship between consumer-brand identification, brand community, and brand loyalty (2018)On the relationship between c…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study (2015)Effectiveness of Digital Mark…The cruise industry in China: Efforts, progress and challenges (2014)The cruise industry in China:…Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity (2014)Impacts of cruise service qua…Adapting to the mobile world: A model of smartphone use (2014)Adapting to the mobile world:…Responsible Cruise Tourism: Issues of Cruise Tourism and Sustainability (2011)Responsible Cruise Tourism: I…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Assessing the ‘poverty of cruise theory’ hypothesis (2010)Assessing the ‘poverty of cru…Cruise tourism: economic, socio-cultural and environmental impacts (2009)Cruise tourism: economic, soc…Remodelling marketing communications in an Internet environment (2001)Remodelling marketing communi…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Cognitive Model of the Ante…Behavioural and innovative traits driving digital transformation and competitive advantage: the role of entrepreneurship orientation (2025)Behavioural and innovative tr…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The future of competition: co-creating unique value with customers (2004)Are small travel agencies ready for digital marketing? 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References

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  • 2014Impacts of cruise service quality and price on vacationers’ cruise experience: Moderating role of price sensitivity223 cited
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  • 2022Digital Marketing Excellence184 cited
  • 2020Does digital content marketing affect tourism consumer behavior? An extension of t echnology acceptance model

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159 cited
  • 2014The cruise industry in China: Efforts, progress and challenges150 cited
  • 2001Remodelling marketing communications in an Internet environment114 cited
  • Cited by

    • 2025Behavioural and innovative traits driving digital transformation and competitive advantage: the role of entrepreneurship orientation9 cited