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The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia
16 references·0 citing·36 second hop
The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia (2024)The influence of co-branding strategies o…The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions (2021)The Role of Corporate Social …The role of brand equity in a new rebranding strategy of a private label brand (2020)The role of brand equity in a…The Effect of Advertising Awareness on Brand Equity in Social Media (2015)The Effect of Advertising Awa…Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1 (2014)Trust, Satisfaction, and Onli…Factors affecting online repurchase intention (2014)Factors affecting online repu…Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective (2012)Perceived value, transaction …Behavioral brand loyalty and consumer brand associations (2011)Behavioral brand loyalty and …A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)A model to investigate the in…The impact of brand personality and sales promotions on brand equity (2009)The impact of brand personali…Linking Brand Equity to Customer Equity (2006)Linking Brand Equity to Custo…Revenue Premium as an Outcome Measure of Brand Equity (2003)Revenue Premium as an Outcome…2+2=5? A framework for using co-branding to leverage a brand (2003)2+2=5? A framework for using …An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYEFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2014)Consumer attitudes towards online shopping (2015)Examining the role of trust and quality dimensions in the actual usage of mobile banking services: An empirical investigation (2018)The theory of planned behavior (1991)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity (2017)Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research (2020)The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding retail branding: conceptual insights and research priorities (2004)Brands and Branding: Research Findings and Future Priorities (2006)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Review of Psychometric theory (2nd ed.). 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References

  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
  • 2014Trust, Satisfaction, and Online Repurchase Intention: The Moderating Role of Perceived Effectiveness of E-Commerce Institutional Mechanisms1781 cited
  • 2012Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective525 cited
  • 2006Linking Brand Equity to Customer Equity408 cited
  • 2010A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector313 cited
  • 2014Factors affecting online repurchase intention243 cited
  • 2009The impact of brand personality and sales promotions on brand equity235 cited
  • 2011Behavioral brand loyalty and consumer brand associations229 cited
  • 20032+2=5? A framework for using co-branding to leverage a brand180 cited
  • 2021The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions129 cited

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  • 2020The role of brand equity in a new rebranding strategy of a private label brand93 cited
  • 2015The Effect of Advertising Awareness on Brand Equity in Social Media92 cited
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